Following the successful acquisition of E.M. Tharp/Golden State Peterbilt, Coast Counties
is proud to announce a strategic reorganization of its operations into two distinct regions:
Coast Counties West and Coast Counties East. To lead this new era of growth, the
company has appointed Randy Carter as General Manager West and Curtis Crisp as
General Manager East.
This restructuring allows Coast Counties to provide more localized support and
streamlined operations across its expanding California footprint.
Randy Carter – General Manager West
Since joining Coast Counties in 2019, Randy Carter has played a pivotal role in
strengthening operations and driving exceptional results. As Parts Manager in San Leandro,
Randy led transformative growth—tripling parts sales and setting new performance records
for the branch. His success earned him a promotion to Branch/Parts Manager, where he
continued building high-performing teams and enhancing long-term brand strategy.
In his new role as General Manager West, Randy will oversee seven locations:
San Jose, San Leandro, Salinas, Windsor, Eureka, Paso Robles, and Vacaville.
Curtis Crisp – General Manager East
Curtis Crisp joins Coast Counties from Peterbilt Motors Company in Denton, Texas, where
he most recently served as National Dealer Service Development Manager. In that role,
Curtis led executive-level initiatives focused on technician recruitment, training, and
service development across the Peterbilt dealer network. His deep experience in
national-scale service operations and business development brings invaluable insight to
our team.
As General Manager East, Curtis will lead operations across the Central Valley, overseeing
locations in Madera, Fresno, Porterville, and Bakersfield.
Please join us in congratulating Randy Carter and Curtis Crisp on their new leadership
roles. We look forward to the expertise, innovation, and dedication they will bring as we
begin this exciting new chapter for Coast Counties.